The course is designed to cover the thought process companies go through to decide how to deal effectively in international markets. We will look at a step by step process of selecting market(s); the mode of entry; product, pricing, and promotion considerations. In addition, topics of discussion include sources of data, legal considerations, tax and accounting issues, logistics and required documentation. The Course is designed to satisfy a 3 credit requirement within the Marketing or International Emphasis.
- Instructor: Donald Kudek