The course is designed to cover the key concepts of social media (Web, social networks, blogs, forums, etc.) and how they can and should be used in conjunction with traditional media such as television, radio, and print. We will review the current media landscape and the opportunities and challenges this changing landscape creates when marketers look to effectively advertise and create and promote product branding. In addition to understanding social media, we will study how to build social media marketing strategies and how to track their effectiveness. Prereq: BUS 181 and BUS 240.